A Loud Firecracker – Viral Marketing

Bruno KammerlViral videos to have the full ‘firecracker’ effect need some “OMG” (Oh MyGod) ingredients. This one is from Megawoosh, an project from the German “Projektbüro Kammerl”. The Megaswoosh is an unusual waterslide, conceived and designed by “Bruno Kammerl”.
At the time it stated it to go viral (early August 2009) there was speculation on whether this is a fake or a real video. It was arguable that this video early on in this campaign was not very Womma Ethics Code compliant, as it didn’t say for who it was communicating for. Is it a real fake or a fake fake? Needless to say Bill Gates has deep pockets!

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