Honda thought of a clever way to promote their innovative nature recently. Instead of using tired marketing techniques, over-used slogans or saturating the social media scene, they applied their magic to something that’s in every garden shed: a lawnmower.
In …
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Everybody knows about that iconic moment when Marilyn Monroe’s skirt lifted while standing above a subway grating.
To promote the new book Marilyn Intimate Exposures in Germany, Edel Books decided to create a guerrilla marketing campaign inspired by Marilyn’s most …
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Over the last couple of years, we have seen many examples of vending machines used on sampling campaigns. As one of the first brands that started this trend, Coca-Cola is constantly bringing new experiments into their happiness campaign.
To spread …
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In the USA in a small town in Delaware a bunch of school children have created a fantastic example of high impact experiential marketing by building an 11 storey lego tower. According to Guinness Book of World Records it is …
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The FiLIP Smartwatch is a device designed to help parents contact their kids with ease. The colourful smart locator and phone allows kids the freedom to play, whilst still connecting with those that matter.
Using the FiLIP smartphone app, users …
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Canadian airline WestJet gave some of their lucky customers a festive dose of Christmas cheer at the Toronto and Hamilton International Airports recently.
Creating an interactive ‘Santa’s Grotto’ within the terminal of both airports, passengers were treated to a real …
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Fruit of the Loom have launched a new very limited line of underwear. If you’re familiar with the idea of lucky pants then this creative campaign will be right up your street.
The clothing manufacturer wanted to create the worlds …
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We love writing about Coca-Cola in Celebrating Creativity, quite simply because they are always, always being creative! So without further ado, we present their latest christmas offering.
Not content enough with the iconic christmas Coke truck touring up and down …
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There are something’s that we just aren’t very comfortable about discussing in public. Feminine hygiene is one of those subjects. Marketing examples over the past few years have shown that marketeers need to be smart if they are to communicate …
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Here is another Hotcow Celebrating Creativity post hailing some experiential marketing from sportswear Gods; Adidas. Adidas are no stranger to coming up with inventive and interesting live experiences to bring attention to the brand and their new products, remember the …
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