Brand engagement Archives

Mar 02 2015

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Creating memorable brand experiences that go down in history

By Matt | General

It is the Holy Grail for event marketers everywhere – creating memorable brand experiences that drive engagement and have a long-lasting, positive effect on both consumers and a brand. With the numerous online and offline marketing channels available today, reaching …

Dec 22 2014

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Brand engagement: thinking like a rock star

By Matt | General

One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and …

Dec 18 2014

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The cruise experience just got better

By Matt | General

If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to …

Dec 01 2014

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Ballantine’s & brand engagement

By Matt | General

If you could communicate to customers through a t-shirt, what would you say? Ballantine’s took brand engagement to the next level with ‘tshirtOS’. The odds are that you haven’t seen anything quite like tshirtOS. Comfortable like a t-shirt, yet dynamic …

Nov 27 2014

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Land Rover turns e-book publisher in latest immersive marketing campaign

By Matt | General

You may not automatically associate car manufacturing giant Land Rover with book publishing, but in a clever marketing move, they did exactly that to publicise the adventurous character of its product line to the digital community. The brand recently turned …

Nov 17 2014

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Three spooky experiential Halloween campaigns from 2014

By Matt | General

If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential. Over the past five years, Halloween …

Nov 06 2014

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Ubisoft launches experiential marketing campaign

By Matt | General

Video game maker Ubisoft has upped its ‘game’ with the launch of an experiential marketing campaign for their latest shooter game, Far Cry 4. At the beginning of the video game era, games were marketed by word of mouth, television …

Nov 03 2014

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Dulux embarks on ‘Colour Britain’ PR stunt

By Matt | General

Dulux created a vibrant, colour-based PR stunt, but why? New research has revealed that a large percentage of Brits view many of the cities in the UK as ‘dull’, with over a third describing them as colourless. It also found …

Oct 30 2014

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The rise of experiential entertainment

By Matt | General

We have all experienced it. We are sat in our local multiplex waiting for the latest blockbuster to start. The room darkens and minutes later, the real world disappears and for the next 90 minutes or so, we live vicariously …

Oct 23 2014

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A Lesson in Experiential Tourism with Sentosa Spooktacular

By Matt | General

Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …

Creating memorable brand experiences that go down in history

Brand engagement: thinking like a rock star

The cruise experience just got better

Ballantine’s & brand engagement

Land Rover turns e-book publisher in latest immersive marketing campaign

Three spooky experiential Halloween campaigns from 2014

Ubisoft launches experiential marketing campaign

Dulux embarks on ‘Colour Britain’ PR stunt

The rise of experiential entertainment

A Lesson in Experiential Tourism with Sentosa Spooktacular

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