Experiential marketing has been around for a while now, but most marketers are now aware of the benefits of using a creative, engaging campaign for a business.
The benefit of experiential marketing is that it is very real and tangible. …
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Wimbledon and experiential marketing? Believe it or not, we’re talking about a match made in heaven. You’d be forgiven for thinking that it’s pretty difficult to make an impression at one of the biggest annual sporting events in the world, …
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There’s no doubt about it, when experiential marketing is done well it can have a huge impact on consumers and make a lasting impression. But how successful is it at reaching out to the right people and affecting their purchasing …
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Experiential marketing has become a bit of a buzzword. As the average consumer (particularly millennials) tunes out to tradition marketing and becomes harder and harder to reach, businesses are look for new ways of communication.
Experiential marketing has the potential …
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Experiential marketing done right is the most powerful, inspirational form of marketing out there. It attracts new customers, forges a bond with them, and creates brand loyalty. But what about when it goes wrong?
As the saying goes, there’s no …
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Experiential marketing involves creating an interactive experience that’ll get people talking about your product and your brand.
With a bit of imagination you can really grab people’s attention and encourage them to try you out and recommend your products. It’s …
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It’s easy to think of experiential marketing as a strategy for creating one-off campaigns. A brand wants to make a big song and dance about a particular product, so they go all experiential and initiate a unique experience for an …
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Think of Ikea and you tend to think of furniture and home accessories, not experiential marketing. But this is a company that believes in the power of experiences. And as the world’s largest furniture retailer, we should sit up and …
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Whether it’s a party, a festival, a sporting event, or a show – more and more of us are after a slice of the action. A recent survey by Eventbrite has shown that 65% of millennials (18-34 year olds) are …
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The whole point of executing an experiential marketing campaign is to establish a connection between brand and buyer. Yes, sales would be nice, but this is marketing that thinks long-term.
Experiential success requires a close bond between a business and …
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