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experiential marketing Archives - Hotcow

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How has experiential marketing changed?

By | General
Experiential marketing has been around for a while now, but most marketers are now aware of the benefits of using a creative, engaging campaign for a business. The benefit of experiential marketing is that it is very real and tangible. …
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product sampling

The 4 biggest experiential marketing myths

By | General
Experiential marketing has become a bit of a buzzword. As the average consumer (particularly millennials) tunes out to tradition marketing and becomes harder and harder to reach, businesses are look for new ways of communication. Experiential marketing has the potential …
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