According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity – except for your own obituary. All businesses care about PR though, so, is Behan right?
Businesses that find success through controversy might be …
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Nothing will support your face to face campaigns better than a strong staffing team. They give consumers a reason to stop, a reason to talk and a reason to listen. The right staff on your campaign will guarantee you better results.
To promote there collaboration with artists like Jeff Koons, Michael Graves and Yves Behar, Google mounted a three day public promotion that involved projecting images onto the facade of buildings in the meatpacking district of New York. The outdoor stunt provided an outdoor gallery space and a branded marquee gave visitors an area to play around with the themes and a place to sit and and play on computer stations.
A rather creative agency in Germany, commissioned to promote the exclusive thrillers and horrow films on 13th Street, used the toilet of a nightclub in Hamburg to promote the TV channel. Just after entering the room, the lights dim and the room is bathed in black light, revealing a bloody crime scene on the floor and walls thanks to luminescent paint, delivering the message: See what others do not see. 13TH STREET. The action and suspense Channel.
It’s the time of the year again when people start talking about Cannes…a film festival so famous and influential that, well, the fact that there’s a film festival there isn’t even mentioned… The furore surrounding Cannes (pretty much the entirety of the world’s film press appear en masse) leads to a peculiar, almost surreal, atmosphere for the festival’s duration. And, with so many filmmakers, film stars and film promoters kicking around as well as the press it takes something pretty special to get your film noticed.