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promotion Archives - Hotcow

Inspire Yourself: Google, 3 day Experiential Event

By | Celebrating Creativity, General | No Comments
IMAGE-DESCRIPTION To promote there collaboration with artists like Jeff Koons, Michael Graves and Yves Behar, Google mounted a three day public promotion that involved projecting images onto the facade of buildings in the meatpacking district of New York. The outdoor stunt provided an outdoor gallery space and a branded marquee gave visitors an area to play around with the themes and a place to sit and and play on computer stations.
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Inspire Yourself: 13TH STREET Promotion

By | Celebrating Creativity, General | No Comments
Movie Promotion 13th Street A rather creative agency in Germany, commissioned to promote the exclusive thrillers and horrow films on 13th Street, used the toilet of a nightclub in Hamburg to promote the TV channel. Just after entering the room, the lights dim and the room is bathed in black light, revealing a bloody crime scene on the floor and walls thanks to luminescent paint, delivering the message: See what others do not see. 13TH STREET. The action and suspense Channel.
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Example Activity: Making Noise at Cannes Film Festival

By | General, Thought Leadership | No Comments
Cannes Film Festival Promoting It’s the time of the year again when people start talking about Cannes…a film festival so famous and influential that, well, the fact that there’s a film festival there isn’t even mentioned… The furore surrounding Cannes (pretty much the entirety of the world’s film press appear en masse) leads to a peculiar, almost surreal, atmosphere for the festival’s duration. And, with so many filmmakers, film stars and film promoters kicking around as well as the press it takes something pretty special to get your film noticed.
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