Well-known jingles and advertising slogans can take you back to your childhood in an instant – in fact, they’re pretty much etched in our brains. From R Wights lemonade to Aquafresh, they’re hugely memorable for many of us.
When a …
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As consumers, we’re bombarded with discounts, offers and promotions from thousands of brands on a daily basis – in the form of tweets, Facebook ads, online advertising and commercials.
Marketers are realising that, in order to get their messages out …
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Do you ever wonder how best to distribute your product samples?
Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online …
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Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The …
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We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level. One tactic marketers use to achieve this is ‘shockvertising’ – that deliberately shocks and offends consumers, by violating norms for social …
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The 15th of October 2014 was a rainy Wednesday in London, but for commuters walking through the city, it was the perfect chance to witness the launch of a new guerrilla advertising campaign by FIAT. That morning, the car brand …
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The 28th of February will see TV product placement become part of our lives in the UK. On Monday, Ofcom unveiled the new “P” logo (see right) that must appear for three seconds at the start and end of programmes where brands have paid for references.