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advertising Archives - Hotcow

advertising

Are advertising jingles still relevant?

By | General
Well-known jingles and advertising slogans can take you back to your childhood in an instant – in fact, they’re pretty much etched in our brains. From R Wights lemonade to Aquafresh, they’re hugely memorable for many of us. When a …
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Evoking emotion with shockvertising

By | General
We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level.  One tactic marketers use to achieve this is ‘shockvertising’ – that deliberately shocks and offends consumers, by violating norms for social …
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