Ahead of the Super Bowl, Ford built a ‘brand experience center’ in New York. For many businesses, the Super Bowl represents a huge marketing opportunity. And while a similar campaign might be out of your budget, it’s good example of …
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As marketers, we’re all after the same thing: that coveted space at the front of consumers’ minds. If consumers don’t connect with your brand, you’ll fail to make it to the shortlist.
Today, consumers tend to choose products and services …
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Cadburys went all experiential with an amazing live brand experience recently. We all love to indulge in chocolate at Christmas, and Cadbury’s is making sure that theirs is the first brand we think of when stocking up this year.
Cadbury, …
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A brand experience is when a current or prospective customer encounters you, your business, or the products and services you offer. These encounters can take place in physical stores, on your website, on a leaflet, or via social media.
What …
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Want to hear about a new brand experience? You may not have heard of it, but Millennium Mills is one of the last untouched ruins in London. A derelict flour mill on the south side of the Royal Victoria Dock …
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How can you make your brand experience better? Many marketers think that consumers make their buying decisions based purely on rational thought – by analysing things like features, cost and value for money. But this is not the case. Today, …
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The nature of media and advertising is constantly changing and, as such, so are brand experience strategies. With every new generation, the old rules have to be reconsidered and sometimes thrown out altogether. This is particularly true for the millennials …
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From beer to bread and cereal, product sampling is often the way that FMCG’s get their products into consumers’ hands. But with new brands and products hitting supermarket shelves al thetie, the constant introduction of new products and brands, consumers …
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One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and …
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Video game maker Ubisoft has upped its ‘game’ with the launch of an experiential marketing campaign for their latest shooter game, Far Cry 4.
At the beginning of the video game era, games were marketed by word of mouth, television …
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