Interactive media is rapidly becoming the next big thing. In London there are currently only 11 transvision screens and 17 nationally. These screens run interactive content, which are 40 seconds in length within a 6 minutes loop. Brands such as Lynx and Heineken have recently used this technology to successfully interact with consumers, but there is an opportunity to reach out to a wider audience across the consumer journey. Interactive media is rapidly becoming the next big thing. In London there are currently only 11 transvision screens and 17 nationally. These screens run interactive content, which are 40 seconds in length within a 6 minutes loop. Brands such as Lynx and Heineken have recently used this technology to successfully interact with consumers, but there is an opportunity to reach out to a wider audience across the consumer journey. 
Is there really such a thing as engagement with TV ads? You can like it, you can laugh at it but isn't real engagement reserved for a personal experience?
This week the Hotcow Herd were out on the ground with the first 3D smartphone experience hub as part of the experiential campaign “Playing by Yourself Just Got Better”, launching the new LG Optimus 3D in the UK. 
To mark the launch of the new LG Optimus 3D smartphone in the UK, LG Electronics has appointed Hotcow as the lead agency to create a fun and playful 
Hotcow was appointed as the lead agency for the launch of the LG Optimus 3D smartphone after a competitive pitch against undisclosed agencies.