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live marketing Archives - Hotcow

Sensory Marketing: Branding with Sense

By | General
A study conducted in the UK and USA revealed that in today’s digital world, 1 in 2 people feel increasingly disconnected from the physical world and 7 in 10 people crave experiences that stimulate their senses. Consumers are looking for …
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The Power of the Flash Mob

By | General
We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them. The flash mob craze began …
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