A study conducted in the UK and USA revealed that in today’s digital world, 1 in 2 people feel increasingly disconnected from the physical world and 7 in 10 people crave experiences that stimulate their senses.
Consumers are looking for …
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We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them.
The flash mob craze began …
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This word is overused and undervalued. Most people can't even pronounce the word correctly, let alone know what it really means. It is a word that has so many different meanings that it has started to reduce the real value of behind the live marketing discipline.
As people incorporate new technologies into their daily lives and information becomes more readily available and accessible, brands need to understand how to respond accordingly in order to capture value and increase loyalty.
This Valentines Day, the standard commercialism argument yet again rears its party-pooper head; retailers are cashing in on the celebration, taking advantage of love struck consumers, whilst yet again commercialising a traditional festival. The same was said a mere 7 weeks ago during the Christmas period.
In a dynamic and often unpredictable environment your experiential marketing activity will fail if some common best practice standards are not followed. MD Sally Durcan shares some insights into Hotcow’s bespoke planning model.
With so many sources of information available to communicate with consumers, having a good social strategy with compelling content will ensure your brand reaches consumers more effectively and precisely.
Live brand experiences require specialist experiential skills, demanding knowledge and understanding of exactly what makes your consumers tick, as well as a large sprinkling of creativity to invite and encourage consumer participation.