Industry News Archives

Aug 27 2014

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Tobago Tourism & the UK’s largest hammock

By Sally Durcan | General, Industry News

Hotcow designed the UK’s largest hammock, measuring 8.5m long and 3.5m wide, fitting up to 20 adults, to raise awareness of Tobago as a great holiday destination. We targeted consumers in Kingston Upon Thames over the bank holiday weekend. Tobago …

Apr 08 2014

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Honda and the Mean Mower – marketing with a difference.

By Matt | Celebrating Creativity, General, Industry News

Honda thought of a clever way to promote their innovative nature recently. Instead of using tired marketing techniques, over-used slogans or saturating the social media scene, they applied their magic to something that’s in every garden shed: a lawnmower. In …

Nov 05 2013

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Discount supermarkets are attracting more ABC Shoppers

By Sally Durcan | Consumer Insight, Industry News, Thought Leadership

Brands who are looking to enhance their customer base, need to align themselves with discount retailers to reach a new group of shopper. These shoppers are leading the pack and more are set to follow in the coming months. Brands …

Nov 04 2013

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Marketoonist – “Native Advertising”

By myiafray | Industry News

The latest Marketoonist sketch from our favourite, Tom Fishburne, looks at “Native Advertising”, a big trend in Marketing this year. Read more at The Marketoonist …

Nov 01 2013

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Grocer Response – Soup brands turn their focus to heritage marketing…but where is the emotional engagement?

By myiafray | Industry News

Soup brands turn their focus to heritage marketing…but where is the emotional engagement? As the nights are growing shorter and darker, and the weather begins to take a sharp turn, most people will be adapting their eating habits from summer …

Nov 01 2013

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Disney – New giant Shanghai Disney store set for 2015

By myiafray | Industry News

China is the home of many innovations, and is a landscape where as we know, many brands use as a platform to innovate. The Walt Disney Company as a brand is known and loved around the world and has also …

Aug 16 2013

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Grocer Response: “Focus on… Breakfast”

By myiafray | Industry News

Kids have been having a tough ride recently. First it was packed lunches and now it’s breakfast. Nutrition in children is difficult ground to cover. Even the well intended “breadstick and houmous” parent treats their kids to the cheeky MacDonald’s …

Jul 22 2013

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Grocer response – What will become of the humble lunchbox?

By myiafray | Industry News

What will become of the humble lunchbox? Last week the government called upon head-teachers to ban lunchboxes and encourage children to eat free school dinners instead, claiming they are consistently less nutritious and contribute to the 20% of children who …

Jul 10 2013

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Grocer response – Are UK consumers shunning the supermarket experience?

By myiafray | Industry News

Are UK consumers shunning the supermarket experience? The times they are changing. Especially if you are one of the big super-hyper-mega-market stores in the UK. Not so long ago, ASDA were in the news discussing what they could do with …

Jul 02 2013

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Why beer needs to experience more?

By Sally Durcan | General, Industry News

The sunshine may be out, but beer sales are falling. Cost conscious consumers have tightened their belts and growth has been largely dependant on increasingly attractive deals. So what has happened? The inevitable really. Beer prices became so low they …

Tobago Tourism & the UK’s largest hammock

Honda and the Mean Mower – marketing with a difference.

Discount supermarkets are attracting more ABC Shoppers

Marketoonist – “Native Advertising”

Grocer Response – Soup brands turn their focus to heritage marketing…but where is the emotional engagement?

Disney – New giant Shanghai Disney store set for 2015

Grocer Response: “Focus on… Breakfast”

Grocer response – What will become of the humble lunchbox?

Grocer response – Are UK consumers shunning the supermarket experience?

Why beer needs to experience more?

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