Fruit of the Loom have launched a new very limited line of underwear. If you’re familiar with the idea of lucky pants then this creative campaign will be right up your street.
The clothing manufacturer wanted to create the worlds …
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We love writing about Coca-Cola in Celebrating Creativity, quite simply because they are always, always being creative! So without further ado, we present their latest christmas offering.
Not content enough with the iconic christmas Coke truck touring up and down …
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Nike are high up in the stskes for brands that have created cool and creative live experiences over the years. Take for example the launch of their Jordan CP1 as well as the brilliant projection mapping for the Jordan Melo …
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There are something’s that we just aren’t very comfortable about discussing in public. Feminine hygiene is one of those subjects. Marketing examples over the past few years have shown that marketeers need to be smart if they are to communicate …
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Here is another Hotcow Celebrating Creativity post hailing some experiential marketing from sportswear Gods; Adidas. Adidas are no stranger to coming up with inventive and interesting live experiences to bring attention to the brand and their new products, remember the …
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Agency BBDO New York collaborated with publication The Economist to bring to life the hot potato news topics – which is a key feature in its magazines.
Hot potato samples were offered to the public from an “Economist” red truck …
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Breathe Right nasal strips are designed to help aid a good night sleep. To get this message across and aid weary Canadians, the brand worked with Blammo to create a pop-up hotel at the Royal Bank Plaza in Toronto.
The …
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This is a fantastic prank designed to promote The Curse of Chucky, airing on Brazilian network SBT Online.
Unsuspecting members of the public, got more than they bargained for whilst waiting for a bus one evening. Little did they know …
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As the host of the Sochi Winter Olympic Games, the city of Moscow decided to get commuters moving in exchange for a free subway ticket.
In a bid to get people moving and to promote the upcoming Winter Olympic Games …
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The latest Marketoonist sketch from our favourite, Tom Fishburne, looks at “Native Advertising”, a big trend in Marketing this year.
Read more at The Marketoonist …
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