This is a fantastic prank designed  to promote The Curse of Chucky, airing on Brazilian network SBT Online.

Unsuspecting members of the public, got more than they bargained for whilst waiting for a bus one evening. Little did they know that when the lights began to flash, they would be the victims of a knife wielding character, dressed to look like a real-life Chucky, who would come crashing out from a billboard.

Creators of the billboard concealed the actor behind fake glass and poster.

Some of the reactions are priceless. With over 5 million Youtube hits, we recommend you to have a watch and let us know what you think…


Image via Adweek