Tipped to be one of the biggest marketing trends of this year, chatbots are set to completely change the way that consumers and brands interact. Before we take a look at whether or not chatbots are in for the long …
Marketing professionals and PR gurus have long been obsessed with targeting the millennials. But the oldest of this generation, typically born between 1980 and 2000, are now starting to turn 35.
So where should we turn our attention to if …
According to experts, we’re entering an era of marketing where science and art must fuse together better than ever before.
This exciting mix of technology and creativity is where PR and marketing teams need to focus and is being referred …
If you’ve been wondering how to get involved with experiential marketing for this Christmas season, or the next, it could help to look at a brand who’s known for pulling of amazing marketing stunts.
If there’s one company that does …
Many companies torment themselves debating what their next marketing step should be, when the aim is to draw as many customers to their business as possible.
While the latest buzzwords in marketing, such as experiential, and experienced-based advertising have proven …
You must have seen it by now – the giddy, joyful video of Candace Payne, also known as “Chewbacca Mom”, showing off her new Chewbacca mask, while cackling with laughter.
It’s not exactly Star Wars: The Force Awakens, but it …
If you’re reading this, you’re probably already aware of the concept of shopper marketing. If not, it’s like Ronseal – it does exactly what it says on the tin. It’s about marketing to shoppers while they are in-store, in an …
Are you planning on doing any marketing at Christmas? We’ve reached November already, which means one thing: the countdown to Christmas has begun. While December 25th may seem like a long way off, it will be here before you know …
Shopper marketing offers lucrative rewards. Brits spend an average of two and a half hours a week in the supermarket doing the big weekly shop. For marketers, that’s two and a half hours a week of brand exposure and potential …
You might use social media for your business, but is it really part of your marketing strategy? No one can deny that social media is insanely useful today. For many brands, it’s a central focus of their marketing strategy. Considering …
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.