Free samples are great, but the concept of giving something you’ve invested in away for free can seem somewhat daunting for many businesses. After all – if your customers aren’t paying for your products, then you are.
However, that simple …
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Free samples can be an incredible way to improve loyalty in your customers and attract new markets to your business. In fact, with free samples, you can even entice your existing customers to buy more from you.
However, before you …
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Bringing a new product to the marketplace can be a complex and challenging experience.
You need to convince your target customer that the item you’re offering is better than what your competitors have to offer, but you also need to …
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There’s nothing quite like getting something for free.
When you want to earn the attention of your target audience, draw focus towards a new product, or simply generate loyalty among your existing customers, one of the best things you can …
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Product sampling campaigns can be an excellent way to improve brand exposure, create more personalised results for businesses, and deliver more qualified leads to any sales team.
The simple reason for this is that product sampling allows your customers to …
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Whenever someone buys something, there is a process that they have to go through. It’s most commonly known as the buying journey and it’s nothing sinister – it’s just a normal path that we all follow whenever we part with …
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Product sampling campaigns are potentially the simplest, and most cost-effective way to generate awareness for your brand, and the item you’re trying to sell. One of the most significant benefits of these marketing strategies is that they allow you to …
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Back in the summer beauty giant Unilever created a powerful marketing campaign that mixed experiential with product sampling. Last August, it opened a pop-up store in New York, where consumers could test out various products and even create custom lotions …
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When a business launches a brand new product, it’s a very risky time. Companies spend a lot of time, effort and money in creating, developing, branding and marketing a new line. Much of the immediate future depends on sales, but …
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Product sampling campaigns get people talking. In business, the hardest thing to do is clinch a sale. The act of finding a lead and converting them into a customer is tough. But product sampling achieves both these things.
In terms …
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