Brands who are looking to enhance their customer base, need to align themselves with discount retailers to reach a new group of shopper. These shoppers are leading the pack and more are set to follow in the coming months. Brands …Read More
According to a recent article in Marketing Week, ‘Traditional still trumps “annoying” Digital advertising. Adobe’s “Click Here: State of Online Advertising” study has discovered that consumers still prefer ‘old school’ channels (print, TV, outdoor etc) to the new digital and …Read More
As brand marketers search for effective ways to launch new products or refresh existing ones, understanding the different ways of distributing samples will ensure that you give consumers the right product experience and be considered for purchase.
With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.
With the tremendous influence of women in the consumer marketplace, brands that recognise the different female consumer segments and have the ability to engage, connect and provide them with solutions will be more likely to earn their business.