The success of a viral marketing campaign lies in how authentic, emotive and unique it is. Gone are the days where a simple sales approach would be enough to generate serious word of mouth.
In recent years, with the rise …
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Brands who are looking to enhance their customer base, need to align themselves with discount retailers to reach a new group of shopper. These shoppers are leading the pack and more are set to follow in the coming months. Brands …
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According to a recent article in Marketing Week, ‘Traditional still trumps “annoying” Digital advertising.
Adobe’s “Click Here: State of Online Advertising” study has discovered that consumers still prefer ‘old school’ channels (print, TV, outdoor etc) to the new digital and …
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We love Tom Fishburne – not only does he create brilliant, thought provoking and relevant cartoon content – his insightful articles really hit the nail on the head.
In Tom’s ‘Target Market’ article, he talks about the divisive topic of …
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As brand marketers search for effective ways to launch new products or refresh existing ones, understanding the different ways of distributing samples will ensure that you give consumers the right product experience and be considered for purchase. 
With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.
Research seen by Marketing Week suggests that shopper's expectations need to be catered for by retailers according to three different mindsets: dream, exploring and locating. 
Companies must carefully judge how they implement promotional strategies as new research identifies that just offering the lowest price is not enough, as consumers are increasingly seeking the best quality products and services.
With the tremendous influence of women in the consumer marketplace, brands that recognise the different female consumer segments and have the ability to engage, connect and provide them with solutions will be more likely to earn their business.
Marketing Week has featured an insightful article about the factors affecting the success of sampling campaigns, based on some of the data collected from Hotcow’s latest shopper research around product trial and purchase behaviour.