The success of a viral marketing campaign lies in how authentic, emotive and unique it is. Gone are the days where a simple sales approach would be enough to generate serious word of mouth.
In recent years, with the rise …
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Wow what a year it’s been for sampling in 2013. We’ve seen some really impressive campaigns over the last 12 months. Take the Rentokil Pop Up ‘Pestaurant’ in London this summer. As well as dishing out tips on how to …
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The FiLIP Smartwatch is a device designed to help parents contact their kids with ease. The colourful smart locator and phone allows kids the freedom to play, whilst still connecting with those that matter.
Using the FiLIP smartphone app, users …
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Canadian airline WestJet gave some of their lucky customers a festive dose of Christmas cheer at the Toronto and Hamilton International Airports recently.
Creating an interactive ‘Santa’s Grotto’ within the terminal of both airports, passengers were treated to a real …
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