We are constantly talking about how experiential marketing and social media are the perfect marriage and the latest developments are taking the positive steps to address it; proving the couple a match made in heaven! 
Social media channels such as Youtube, Twitter and Facebook have been responsible for big changes in business communications. However, a study from IBM found that marketers still struggle to harness social media. While nearly 25% of social media campaigns succeed, what are the factors and elements that plunge the vast majority of campaigns into doom? 
More and more brands are realising the importance of consumer engagement and are taking positive steps to address it. Both experiential marketing techniques and the boom in social media provide valuable mechanisms for brands to exploit in engaging their consumers making them akin to a married couple where the whole is greater than the sum of its parts. 
This little campaign was implemented by Guerrilla Communication in the US. 
Our last intern had an unusual fascination for projection advertising. In his honour, it is the theme of #7 in this series. 
Last month we teamed up with telecommunications company Powwownow and three chatterbox celebrities to have the world’s longest ever three-way...conference call that is! 
Social Networking sites - one of the biggest and hotly talked about tools online. These sites provide any company and brand the opportunity to jump on board and reach out to online audiences. The question is, are we using it to our advantage or because it’s the done thing? 