Celebrating Creativity #7 – BMW

BMW spread the joy with this 3D building projection Our last intern had an unusual fascination for projection advertising. In his honour, it is the theme of #7 in this series.

Despite the fact we talked about their emotive behaviour in a recent post, BMW have bustled their way back on to our blog with this great 3D building projection video from Singapore. Their aim was to turn busy office buildings from a symbol of work to a symbol of joy. Looking at the expressions on people’s faces, they seemed to do pretty well! They certainly gave people an experience out of the ordinary in a beautifully creative way!

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