There have been smiles all round at Hotcow HQ ever since we found out our 2009 Honey Waffles Campaign scooped another honour – this time from the IMC European awards 2010! The silver award in the ‘Event Marketing’ category is now sitting pretty alongside our ISP Gold for the same campaign.
Obviously this meant a nice little team outing for the ‘Cows to enjoy nibbles and a few cheeky glasses of champers!
Jury Chairman, Renate Vogt said “the vast majority of campaigns are now effectively integrated so agencies are looking for other differentiators when considering awards” which IMC Chairman Christos Damalas followed with “what really sets the best integrated marketing campaigns apart is creative and innovative thinking, allied to great results – that is what these awards were created to recognise and reward”.
You can check out full details of the campaign in our Case Studies section.