You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …
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PR and PR stunts are now at the forefront of any marketing strategy.
Because of the sheer amount of digital content being created, people are being very picky about what they’re reading and what they’ll paying attention to. Thanks to …
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Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics …
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The success of a viral marketing campaign lies in how authentic, emotive and unique it is. Gone are the days where a simple sales approach would be enough to generate serious word of mouth.
In recent years, with the rise …
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A viral hit can get great results for brands, however, it requires a serious forethought and planning in order to craft something unique, relevant and creative that will inspire people to share with others.
We love it when we spot an experiential campaign that makes us feel all tingly with excitement, and here is the perfect example! Demonstrating the potential for a heart warming camping to spread exponentially through viral marketing and PR, Spanair certainly struck a chord last Christmas. 
Ambivalence to technology in our lives seems to be quite a popular theme in viral marketing currently. When Tom Dickson, founder of blender company Blendtec, made a video of his reasonably priced blender chopping iPhones,
video cameras etc, it was hard to predict the outcome for the company.