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Viral Marketing Archives - Hotcow

A lesson in viral marketing

By | General
You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …
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3 of the best PR stunts.

By | General
PR and PR stunts are now at the forefront of any marketing strategy. Because of the sheer amount of digital content being created, people are being very picky about what they’re reading and what they’ll paying attention to. Thanks to …
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PR and media stunts

Why brands need media stunts.

By | General
Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics …
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