We love it when we spot an experiential campaign that makes us feel all tingly with excitement, and here is the perfect example! Demonstrating the potential for a heart warming camping to spread exponentially through viral marketing and PR, Spanair certainly struck a chord last Christmas.
Ambivalence to technology in our lives seems to be quite a popular theme in viral marketing currently. When Tom Dickson,
founder of blender company Blendtec, made a video of his reasonably priced blender chopping iPhones,video cameras etc, it was hard to predict the outcome for the company.