Technology, Ambivalence and Viral Marketing

By September 23, 2009General

Will it Blend

Ambivalence to technology in our lives seems to be quite a popular theme in viral marketing currently. When Tom Dickson, founder of blender company Blendtec, made a video of his reasonably priced blender chopping iPhones, video cameras etc, it was hard to predict the return on investment. Sales reportedly rose by around 700%.

Another example of this trend is the interactive website which shows all the features of a fake new phone, named the Pomegranate. Unlike other phones, it has a language translator, a projector, a coffee brewer, a shaver, and a harmonica. Each fictitious feature has a video about the feature, then the site directs you to a tourism page for Nova Scotia, Canada.

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