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PR stunts Archives - Hotcow

pr stunts

The top 5 PR stunts of all time?

By | General
PR stunts can sometimes be a bit hit and miss. As a creative, it’s not uncommon to come up with several duff campaigns before that killer idea surfaces. But when they do arrive, they’re always worth all the pain, caused …
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pr stunts

When PR stunts go wrong

By | General
The thing with PR stunts is, whilst they can be really effective, they have to be thought through. A good PR stunt can transform a brand, a bad one can destroy one. Picture the scene. You’re relaxing on a sun …
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experiential marketing

PR stunts and the four buzz buttons

By | General
PR stunts are the ancient version of the viral video. They’re fun to organise and can generate plenty of attention for your brand, if done well. And best of all, they drive tons of links from authority news sources – …
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Best car PR stunts

Five of the best car PR stunts

By | General
Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab …
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pr stunts

Travel PR stunts

By | General
How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And …
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