PR stunts can sometimes be a bit hit and miss. As a creative, it’s not uncommon to come up with several duff campaigns before that killer idea surfaces.
But when they do arrive, they’re always worth all the pain, caused …
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Businesses carry PR stunts to get people talking. But executing a strategy that gets people talking in the right way is easier said than done. Companies need positive PR and to create a buzz around a brand, product or service. …
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The thing with PR stunts is, whilst they can be really effective, they have to be thought through.
A good PR stunt can transform a brand, a bad one can destroy one.
Picture the scene. You’re relaxing on a sun …
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PR stunts are the ancient version of the viral video.
They’re fun to organise and can generate plenty of attention for your brand, if done well. And best of all, they drive tons of links from authority news sources – …
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Formula One + a PR stunt = excitement.
What happens when it’s winter, you’re Red Bull and you want to keep your F1 team in folks’ minds? Apparently it means hitting the slopes – with an F1 car.
As we …
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While the debate rages on over the Underground’s pertinence as a public service, Transport for London (TFL) has been attempting to win commuters over with a series of unique PR stunts and live brand experiences.
Let’s look at a few …
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Wimbledon has come to a close for another year. In fact it seems like ages ago already, but before the hype completely dissipates, we felt it was only right to reflect on the top brand activations and PR stunts from …
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Now that the excitement of the general election is over, and we know that David Cameron will have the keys to Downing Street for another five years, we thought we would take a look back at a few of the …
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Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab …
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How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And …
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