Ok, you’ve probably seen the video already but it just has to be mentioned here. It’s quite possibly the best viral video we have seen in years. Surprising, different, captivating and above all inventive.
Created by Viral Video experts Thinkmodo, …
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You are at a party and you try to engage with a ‘person’ who is quite frankly dull. This person will not look you in the eyes or tell you anything out of interest. How likely is it you will …
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Footfall – The golden chalice. It is what all offline retailers need if they are to survive. The more you get, the more chance you have to communicate with consumers and (hopefully) sell more products.
However, sustaining footfall, is a …
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We love the recent article by Marketoonist Tom Fishburne ‘Where complacent brands go’.
‘In most markets today, the pace of change is so fast that we all have to think like brand challengers even when we’re the brand leader. We …
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How to get your Product Sampling right is a question we encounter all the time. The simply answer is always.
Most marketing teams add sampling to the channel plan for the launch of a new product. This is normally conducted …
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Newsjacking refers to a practice whereby you ‘piggyback’ a news story, in real time, to generate media for yourself and amplify your sales.
“An effective newsjacking campaign can help to develop SEO, improve awareness and reputation of a brand and …
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According to an article in today’s Grocer magazine, Coca Cola have admitted that they were slightly caught on the hop by rivals’ strong, Olympic year promotional activity, which has contributed to a slump in sales.
Their response – to simply …
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Yesterday, Hotcow once again showed the world why we are chosen to deliver the impossible. Working with Golley Slater we created a beach scene in central London to promote Hilton Resorts.
It’s not often that you hear that! Hotcow have developed our own proprietary planning and ROI tools to help our clients know exactly what they are getting for their money.
It evaluates the best route to market and achieve our clients results. If you want to know more, then do give us a call and get our phones moo-ing!
It evaluates the best route to market and achieve our clients results. If you want to know more, then do give us a call and get our phones moo-ing!
It’s all about a consumer demand for more more more engagement! Interacting with consumers at the right time and right place, with the right message, is proven to generate a response through increasing sales and awareness levels - but getting it right is an art!