We love the recent article by Marketoonist Tom Fishburne ‘Where complacent brands go’.

‘In most markets today, the pace of change is so fast that we all have to think like brand challengers even when we’re the brand leader. We all have to question, and be wiling to break, the rules,’ says Fishburne.

He believes that there are three types companies: rule makers, rule followers and rule breakers.

The attitude of Chobani ‘s founder Hamdi Ulukaya illustrates how a passion to create something special is what set himself and his brand apart from the status quo.

At Hotcow we love challenging convention and our campaigns are all about being direct, high impact and non-traditional. This is why we would like to place us as rule breakers…

Are you a rule breaker? Tweet us your thoughts…@Hotcow!