Here is another Hotcow Celebrating Creativity post hailing some experiential marketing from sportswear Gods; Adidas. Adidas are no stranger to coming up with inventive and interesting live experiences to bring attention to the brand and their new products, remember the launch for the Adidas Rose 3.5?

This time around, Adidas were promoting the Adidas Boost shoe by creating a custom-made treadmill in Dubai which incorporated a vending machine. This particular machine was developed to count the amount of energy used by runners on the treadmill and then generously gave a reward. Each reward depended on the performance of the runner which meant that the harder they worked, the better the reward.

This is definitely something you would definitely want to try out if you were out shopping. What do you think?




Images via Trend Hunter