Breathe Right nasal strips are designed to help aid a good night sleep. To get this message across and aid weary Canadians, the brand worked with Blammo to create a pop-up hotel at the Royal Bank Plaza in Toronto.
The pods invited and allowed workers a free 20 minute nap, with a free trial of Breathe Right’s strips (naturally) which could be booked in advance via the facebook page.
Other than create an immersive experiential campaign and impressive PR stunt, the brand also wanted to bring light to the health benefits of napping throughout the day.
