China is the home of many innovations, and is a landscape where as we know, many brands use as a platform to innovate.

The Walt Disney Company as a brand is  known and loved around the world and has also never been shy of innovating and pushing our imaginations from childhood through to adulthood.

It has recently been reported that it’s to add to its portfolio of stores in 340 locations globally, “The Walt Disney Company China plans to build the world’s largest Disney store in Shanghai”, the first of it’s kind in mainland China.

Reported to cover 5000 square meters and open in 2015 in Lujiazui, guests and visitors will be given the opportunity to  favourite characters and stories from across Disney, Pixar, Marvel and Star Wars brands.

The Hotcow team are really excited by the sound of the new store and may have to start the saving fund for that trip to China now. Let’s keep our eyes and ears peeled for any further information.


Read more here: Inside Retail Asia