Statement
Fully immersive live brand experiences and roadshows create strong emotional connections that lead to loyalty, word of mouth and business growth.
As Zig Ziglar said: “People don’t buy for logical reasons. They buy for emotional reasons”. That is why Live brand experiences are one of the most engaging and compelling ways to capture the hearts and minds of new and existing shoppers and put your brand top of mind. By doing this, you will increase buying intention for your product/brand by as much as 7 times according to research firm QiQi.
Our value
Hotcow activate great brand experiences locally and nationwide at a variety of locations including shopping centres, events, and train stations. We are skilled in being able to create compelling ways to bring your brand to life in a real, eye-catching and relevant way.
- We’ll generate passion for your brand utilising the 5 key human senses that impact people’s impressions and decisions.
- We’ll create memorability and talkability for your brand that makes people feel excited and motivated.
- The Herd, our fully trained and profiled promotional staff and operations team, will reliably execute your campaign with passion, flair and precision.
- We’ll tap into our extensive location database and utilise location mapping tools to ensure you have precision audience targeting.
- We’ll maximise your customer engagement by growing intent to purchase rates by up to 60%.
- We’ll socially connect you to wider groups of fans that will like, tweet and instagram you.
- We’ll integrate the idea into your wider media and marketing plan for a complete through the line concept.
- We’ll give you suggestions on how to stay in touch with your new friends and fans to spread the word further afield.
Learn how brand experiences can yield great results for your PR, marketing and social media strategy. Talk to our experiential experts!