Celebrating Creativity #14 Hot Wheels

Hot Wheels ambient installation Check out this excellent yet TERRIFYING ambient installation by toy manufacturer Hot Wheels in Mexico.

Despite the risks of veering off-course through shock, this little gem essentially turns everyone driving under it in to the product! You can’t really get more experiential than that can you?!

Another blogger suggested the next step would be to take over a whole city in a similar fashion. Please Hot Wheels – DO THIS!

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