![Buzz Marketing](http://www.hotcow.co.uk/images/stories/Experiential-Blog/small/buzz-girl.jpg)
We tend to talk a fair bit about how useful, progressive and downright effective experiential and buzz marketing is (or, to qualify that, can be when done right) – so, who’s doing what, where and why? Well…
We tend to talk a fair bit about how useful, progressive and downright effective experiential and buzz marketing is (or, to qualify that, can be when done right) – so, who’s doing what, where and why? Well…
Too often a product launch is little more than a product with a party hastily tacked on to it. And, whilst this is all very fun and good for some media exposure it does very little for the product itself.
The use of an experiential marketing company (such as Hotcow for instance…) can ensure a range of beneficial aspects to any launch event. Here’s why.