Everybody knows about that iconic moment when Marilyn Monroe’s skirt lifted while standing above a subway grating.

To promote the new book Marilyn Intimate Exposures in Germany, Edel Books decided to create a guerrilla marketing campaign inspired by Marilyn’s most famous pose.

They went about placing an image of Marilyn’s legs and skirt in various locations. When people lifted the skirt they could scan a QR code, read and purchase the book.

A simple and brilliant idea to promote the book. What do you think?

Have a look at the video below and tweet us your thoughts @Hotcow.