Everybody knows about that iconic moment when Marilyn Monroe’s skirt lifted while standing above a subway grating.
They went about placing an image of Marilyn’s legs and skirt in various locations. When people lifted the skirt they could scan a QR code, read and purchase the book.
A simple and brilliant idea to promote the book. What do you think?
Have a look at the video below and tweet us your thoughts @Hotcow.