We love it when brands create big, bold outdoor campaigns with a little touch of experiential. This recent example from Doom Super in South Africa literally stopped people in their tracks, with most of them taking pictures of it, and engaging with the campaign.
To demonstrate the killing power of the Doom against insects – and based on the fact that people have different ways of killing bugs -, the brand built a 22 metre high can of Doom made out of real shoes!
The giant piece of artwork was placed on a billboard of a busy street in Johannesburg with the copy: “How many shoes equal the killing power of Doom?”. People were then asked to enter the competition and guess how many shoes they thought the billboard was made of.