Experiential marketing is all about thinking outside the box. And this campaign from National Foods is no exception.
Using a call to action message to promote the new Frûche yoghurt, JCDecaux Australia designed four magnificent refrigerated dispensing panels, stocked with samples of the yoghurt.
For a period of 2 weeks, curious passers by were prompted to send a text message to be rewarded with a free sample of the new Frûche yoghurt from the smart branded billboard.
This is yet another example of the clever integration of technology with experiential marketing, which is providing ever more exciting methods of surprising and amazing consumers. The experiential sampling element of these dispensing panels provides a welcome break to standard billboard posters that are all too easy for consumers to bypass.
Keep them coming JCDecaux, we’d love to see one out and about around London ourselves!