Celebrating Creativity #163 – Burt’s Bees

Burt's Bee Interactive BillboardMany brands have been experimenting with the concept of making billboards more interactive. Here’s another smart idea for an outdoor campaign which gives consumers a good reason to stop and engage with the medium, rather than just walk on past.

To promote their new Intense Hydration line, natural products company Burt’s Bees set up a billboard on a busy street in Minneapolis made up of thousands of coupons. As passers-by peeled off the coupons, the image of a model with dry, flaky skin changed, revealing smooth skin underneath.

A simple, yet effective way of encouraging trial of a new product. Check out the ‘before & after’ effect on the video below and tweet us your thoughts @Hotcow!

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