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Moo talk

13th
Jul 2012

Celebrating Creativity #140 – Misereor

Misereor Interactive Billboard A while ago we discussed some great experiential fundraising tactics that charities can adopt to grab the whole-hearted attention of passers-by, and generate mass buzz around their campaigns.

The children’s charity Misereor came up with a great idea for turning charity donations into an experience. The charity has designed an interactive billboard that works as a donation box.

When passers-by contributed a 2 euro coin, various Misereor aid projects visually came to life.

At the end of the storytelling journey, a built-in camera took a picture of the donor that they could then share on Facebook.

A very clever online and offline integration, which creates a positive experience and helps to spread the message across.

What do you think? Leave your comment below or tweet your thoughts @Hotcow!