A while ago we discussed some great experiential fundraising tactics that charities can adopt to grab the whole-hearted attention of passers-by, and generate mass buzz around their campaigns.
We all know what its like to be confronted by a charity fundraiser, as are we aware of tried and tested retorts to escape their annoyingly persistent wrath. Surely there are better methods of fundraising for worthwhile and needy causes that don’t turn consumers away in aggravation?
Guerrilla marketing tactics can be used to great effect within charity marketing. This innovative experiential campaign for the ‘Casa do Zezinho’ charity implements a powerful message that really caught consumers off guard through a sprinkle of creative ingenuity.
Hotcow are an award winning experiential marketing agency based in London.
We have a full team of creatives, account managers and dedicated support to deliver your campaigns with the care and passion it deserves and we deliver with pride.