Celebrating Creativity #169 – Samsung

Samsung Galaxy Note Experiential Campaign This fantastic example of interactive billboard is part of an integrated campaign from Samsung to promote the new Galaxy Note 10.1 in Portugal.

To demonstrate the creative potential of the new tablet, the brand invited the illustrator Miguel Lima to act like a street artist and draw a caricature of passers-by in real-time. However, he would be inside an outdoor display, drawing the portraits using a Samsung Galaxy Note Tablet.

Dozens of portraits were created by the illustrator throughout the day, which were then posted to Samsung’s Facebook page. A very smart way of showing off the product features and the versatile S Pen.

Check out the video below and tweet us your thoughts @Hotcow!

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