SHARING IDEAS AND EXPERIENCES

News from an Ogilvy Action release that their global research (taking in 10,000 subjects worldwide) has shown that an association with a charity or good cause is more likely to persuade consumers to buy a brand than links with sport, music, TV, film, gaming and the arts. Respondents across

Several items of interest this week…and first up is the news that Cadbury will be reintroducing the Wispa this year some five years after the product was axed from its brand offerings. The return follows a successful spell as a limited-edition product last year. Of more interest to us

The last week has been a busy one for news, so we’ve tried to pick out the stories that have got us talking over here at Hotcow Headquarters. First up is the news that Microsoft have given Yahoo just three more weeks to accept their $44.6 billion buyout offer – this

The talk doing the rounds this weeks all seems to be about the massive power struggle on the other side of the Atlantic – and not the one involving Hillary Clinton and Barack Obama. No, all eyes are firmly turned to the attempted buyout of Yahoo by Microsoft. The sums

Check out this installation art. Sometimes, it's the simplest of ideas that work the best. Not long ago we were looking into ideas for a travel business and how we could represent different seasons....

This piece of work is a fantastic example of installation art. We loved this piece of work and how well the agency had put the piece together. What a brilliant way to get a message across.

The news that one of the more famous names in the sweetie market – Chewits – is set to expand its range with the introduction of three new variants was met with some interest here at Hotcow. As you by now know, we like to play around with concepts and

It’s the time of the year again when people start talking about Cannes…a film festival so famous and influential that, well, the fact that there’s a film festival there isn’t even mentioned… The furore surrounding Cannes (pretty much the entirety of the world’s film press appear en masse) leads to

Customer location doesn’t, at first glance, seem to be a burning issue when it comes to marketing. After all…we, as campaign co-ordinators and creators, dictate where we put our focus and advertising. They come to us right? Well, not if you’re in experiential marketing, no.

Too often a product launch is little more than a product with a party hastily tacked on to it. And, whilst this is all very fun and good for some media exposure it does very little for the product itself. The use of an experiential marketing company

You may remember the news some weeks ago that Mark Boyle, a former organic food company boss and now a member of the “freeconomy” movement (which aims to get rid of money altogether in order to foster a return to community based living) decided to walk from Bristol to India

Women are different to men we already know this…and if some of us don’t is there really any hope for the human race? However, there are plenty of people – notably in the advertising industry – that don’t seem to know just how different….and persist in either marketing products to

First up in this week’s overview is the news that Hasbro – makers of Monopoly amongst – have signed a six-year deal with Universal to produce at least four films based on Hasbro brands. The first will be released in either 2010 or 2011 with one film per

Bernard Matthews has announced that it is on the hunt for a creative agency after announcing that it plans a new advertising campaign this autumn. Their last campaign ran in 2007 as an attempt to win back customers following the bird flu crisis earlier that year. Naturally this news has

There is the perception in the marketing industry (also seeming to affect our client brands) that event sponsorship is only a worthwhile or prestigious marketing tool when the event concerned is high profile. Indeed, “high profile” appears to be the only concern for those seeking to sponsor events. Furthermore, this

Some of you may have noticed a story in the news the other week (well, maybe not, it was only released on Valentine’s Day…when our minds tend to be on other things) about Diageo, the drinks giant, announcing a half year pre-tax profit of £1.37 billion – 5% up on