SHARING IDEAS AND EXPERIENCES

January is a busy time in the office – the last of the Christmas season campaigns have completed and, in all but a very small proportion of cases, all the follow up activity and debriefing has taken place too. 2007 is now truly out of the way…however, there’s also 2008

It seems clear (but in these times of jargon and buzz words you can never be sure) that in order for any company to get the best from their brand experience they have to, first, actually understand what a “brand experience” is. To that end, we’ll tell you…just to make

With the recent rumours that some London cabbies have been paid by an as yet unnamed company to eulogise their latest (also unnamed) product buzz marketing has, once again, been in the media spotlight…so then, just what is it?

In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible. To start with the most startling of stats, according to a report

Travel for pleasure first became fashionable during the 17th century with the Grand Tour, but it wasn’t until the industrial revolution that the tourism industry began to grow. In 1758 the first “official” travel company – Cox & Kings – was formed and, whilst at this point tourism

A good publicity stunt is as valuable as weeks, if not months, of PR work. A bold statement perhaps but one which has been proven on many occasions – here at Hotcow we’ll even go one step further; for charities a good publicity stunt can make the difference

Hotcow have been asked to contribute a short article to the book about stunt activity. The aim of the book is to help UK charities work with media in a more cohesive way. The book will be packed with articles from creatives, journalists, programme makers and charities including Polly Toynbee

With Xmas approaching and the cold weather hot on our tails, Hotcow worked up the Australia Week plans for implementation at the end of November in co-ordination with the Travelbag team. We created an in-store experience that would grab peoples attention using fabulous iconic window imagery, a typical Aussie road-sign,

As 2007 draws to a close and a new year comes into view the marketing industry turns its thoughts to assessments of the preceding months and predictions for the coming year. And, this year, much of the reflection seems to be on the subject of experiential marketing and its integration

When you study really successful businesses you invariably find the same three characteristics. (1) They have a clear and inspiring sense of purpose and direction which everyone understands and which acts as a reference point for all key decisions. (2) They give people the freedom and authority to

Most people would say that taller than 6'2" for a lap dancer is getting too tall, but recently a 800' tall one has been spotted in the flight path to Gatwick Airport. A little on the tacky side but it does the job perfectly. 1) It's daring (to say the

The Hotcow product performers are enthusiastic, hardworking professionals that are ready and waiting to learn more about your brand and turn that knowledge into an unbelievable experience for your customers. Our in-house training ensures that our staffers have an exceptional understanding of how to ensure maximum participation and consumer uptake

We just love this concept. We've had this idea before, but to see it in action is truely spectacular.

A campaign to introduce beauty editors to the new Bourjois moisturising line "Docteur Glamour" and generate buzz around town during Fashion Week the beauty company created a beauty ambulance. A vehicle with glass sides served as the setting for pre-arranged appointments with beauty editors outside the office.

Glamour put up a Glamour tent in Washington Square Park to celebrate the magazines 2007's Glammy Makeup Awards and raise money for "Look Good....Feel Better", a charity that helps woman with cancer. Black taxi's decked in Glammy wrapping drove people to the site where woman could trade in their old

Check out a video we made of one of our recent escapes out of the hotcow-shed. You'll need a decent internet connection though as we haven't made it tichy internet sized!