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December 12, 2007

Consumer Electronics – Creating a Buzz in the 21st Century

By | General, Thought Leadership | No Comments
Creating a Buzz The consumer electronics industry has, in the past decade, been revolutionised by three things; miniaturisation, falling prices and a perception that technology is no longer simply functional but also a brand dominated style choice. Add to this the fact that, in the main, most technology products have a maximum shelf life of 12 months before they are rendered obsolete or a significant update is issued and it’s possible to see just how intense competition for a market share is. If a product does not make an instant, significant impact then it is unlikely to have the chance to gain a foothold.
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