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November 22, 2007

How to bring your brand alive? Engage people!

By | General, Thought Leadership | No Comments
bring your brand alive

When you study really successful businesses you invariably find the same three characteristics. (1) They have a clear and inspiring sense of purpose and direction which everyone understands and which acts as a reference point for all key decisions. (2) They give people the freedom and authority to do and decide whatever it takes to achieve these aspirations. (3) They create a climate and culture that enables their employees to give of their best.

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