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Product sampling can be something that’s done online or on the high street. It can be spectacular or subtle, mega or memorable. But one thing’s for sure: product sampling isn’t anything new. Why? Well, for starters, because people love freebies and they always have. That’s something that’ll never change. For proof, we

Thinking of executing a product sampling campaign? Great idea, since sampling is a super way of enhancing your brand and acquiring more customers. Clearly, there’s nothing quite like getting something for free, right? But there’s much more to product sampling than meets the eye. There are different techniques and approaches, some

You can never underestimate the power of product sampling. By physically getting your products into the hands of consumers you can gain brand awareness, win loyal fans, and make sure whatever it is your offering engages and affects your target audience. But there’s more to a product sampling than meets the

PR stunts can sometimes be a bit hit and miss. As a creative, it’s not uncommon to come up with several duff campaigns before that killer idea surfaces. But when they do arrive, they’re always worth all the pain, caused by trial and error. PR stunts obviously create noise, but they

At Hotcow, we talk a lot about marketing and, in particular, experiential marketing. The whole point of experiential marketing is to get people (potential customers) to notice, engage with and grow to a love a brand… … via an experience. Now, experiential marketing is an incredibly powerful strategy, but it still relies


It seems funny. How can you make money by giving away stuff for free? For the risk averse, it’s something that will surely make you feel pretty uncomfortable. And to make matters worse, it can sometimes cost a company a lot of money to offer product samples… … so, it begs


When people check their Twitter accounts, various things demand their attention; notifications, messages, pictures, ads. It can be hard to get your message heard above the noise. Why not see for yourself and send a tweet? Take a look at it, sitting pretty at the top of your feed. Now leave


As times change in the digital world, brands have begun to implement various new solutions to improve the reach and impact of their business. If you want to stay ahead of the competition in today's competitive landscape, then you need to have a strategy for connecting with your audience that not


In today's world, a brand needs to think strategically about how it can interact with their customers. Ultimately, most businesses find that they don't get as much of an opportunity to speak to their consumer-base face to face anymore. Instead, running a company is all about leveraging clicks and conversions online by providing

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