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Product sampling can be something that’s done online or on the high street. It can be spectacular or subtle, mega or memorable. But one thing’s for sure: product sampling isn’t anything new. Why? Well, for starters, because people love freebies and they always have. That’s something that’ll never change. For proof, we
Product sampling is a great way of putting something that you sell into the hands of a prospective customer. In terms of PR, it’s an incredibly influential technique for raising brand awareness. The trick to executing a strong product sampling campaign is to try and weave a bit of creativity into
To put it simply, sampling works. Getting someone to try out or taste a product will generate customers. Now, when you think of product sampling and PR campaigns, fast-food giant Burger King isn’t necessarily the first company that springs to mind. However, they created an extremely interesting product sampling campaign in
What’s the logic behind product sampling? Why does it work? And why is it such a viable option for a variety of businesses, regardless of the industry? The answer is: because of the way we, as humans, react to what’s on offer. Marketing strategies aim to influence people, but the majority of
Thinking of executing a product sampling campaign? Great idea, since sampling is a super way of enhancing your brand and acquiring more customers. Clearly, there’s nothing quite like getting something for free, right? But there’s much more to product sampling than meets the eye. There are different techniques and approaches, some
Maybe you’re look for a marketing strategy that can turn your fortunes around? Perhaps you’ve considered executing a product sampling campaign, but you’re still on the fence? Well, there are plenty of reasons why you should put the time and effort into creating a strategy that can generate huge amounts of
If you’re stepping out into the world of sampling, you don’t necessarily have to create a campaign on a huge scale or give away millions of your products. Small and quirky can be just as effective and persuasive, particularly when it’s backed up by an awesome online campaign. There are some
Want a new way of doing product sampling? From Pink Parcel and Birchbox, to Cohorted and Love Lula, beauty subscription boxes are massive right now and the number of brands getting in on this product sampling action is growing. It’s a really simple concept: you sign up, pay a monthly fee
You can never underestimate the power of product sampling. By physically getting your products into the hands of consumers you can gain brand awareness, win loyal fans, and make sure whatever it is your offering engages and affects your target audience. But there’s more to a product sampling than meets the
PR stunts can sometimes be a bit hit and miss. As a creative, it’s not uncommon to come up with several duff campaigns before that killer idea surfaces. But when they do arrive, they’re always worth all the pain, caused by trial and error. PR stunts obviously create noise, but they
Experiential marketing has been around for a while now, but most marketers are now aware of the benefits of using a creative, engaging campaign for a business. The benefit of experiential marketing is that it is very real and tangible. That’s specially considering the growth of social media, where the emphasis
At Hotcow, we talk a lot about marketing and, in particular, experiential marketing. The whole point of experiential marketing is to get people (potential customers) to notice, engage with and grow to a love a brand… … via an experience. Now, experiential marketing is an incredibly powerful strategy, but it still relies
It seems funny. How can you make money by giving away stuff for free? For the risk averse, it’s something that will surely make you feel pretty uncomfortable. And to make matters worse, it can sometimes cost a company a lot of money to offer product samples… … so, it begs
No matter what you business is, video is quickly emerging as the best way to connect with your consumers. Between the automatic video playback on mobile social feeds and the 2.08 billion smartphone users around the world, an effective video ad strategy can be the best way to take your business
When people check their Twitter accounts, various things demand their attention; notifications, messages, pictures, ads. It can be hard to get your message heard above the noise. Why not see for yourself and send a tweet? Take a look at it, sitting pretty at the top of your feed. Now leave
Every business is always looking to generate sales leads. They tend to go where the people are and currently, everybody seems to be on social media. After all, there are more than two billion active social media users, worldwide. Marketers have wised up to the enormous potential and as a result,
It seems that increasing numbers of businesses are trying online sampling, because they realise that there’s nothing quite as powerful as putting their product into a consumer’s hands. Product sampling isn’t anything new. In fact, it has always been a vital marketing strategy. But until the huge advances in technology and
As times change in the digital world, brands have begun to implement various new solutions to improve the reach and impact of their business. If you want to stay ahead of the competition in today's competitive landscape, then you need to have a strategy for connecting with your audience that not
Wimbledon and experiential marketing? Believe it or not, we’re talking about a match made in heaven. You’d be forgiven for thinking that it’s pretty difficult to make an impression at one of the biggest annual sporting events in the world, but brands do it all the time. When you stop and
Businesses carry PR stunts to get people talking. But executing a strategy that gets people talking in the right way is easier said than done. Companies need positive PR and to create a buzz around a brand, product or service. As a result, it’s really easy to get PR stunts wrong.
Taco Bell is a pretty well known brand. It’s a fast food restaurant that dishes up a range of Tex-Mex foods. It serves more than 2 billion customers each year at 7,000 restaurants across the world. As a company, it’s huge. However, it is becoming just as well known for their
These days, marketing goes hand-in-hand with of social media and technology. The results can be amazing for businesses, since it makes potential customers more accessible than ever. But there’s a problem. Unfortunately, because there are so many social media platforms out there, so-called experts are always championing different strategies. Sometimes, the more
In today's world, a brand needs to think strategically about how it can interact with their customers. Ultimately, most businesses find that they don't get as much of an opportunity to speak to their consumer-base face to face anymore. Instead, running a company is all about leveraging clicks and conversions online by providing
According to research, investment in Artificial Intelligence is set to triple in 2017 as brands and businesses across the globe are striving to get in on the action of the ‘Internet of Things’ (IoT). They’re certainly the buzzwords of today, but what exactly is the Internet of things (IoT)? How does
