Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
When Tata Motors announced its new HEXA model in Mumbai recently, it did so in style. Tata used experiential marketing. And for good reason. Apparently, the new feature-loaded car combines design with comfort. It probably does, but it’s hardly a new message in the car industry. However, by using an experiential strategy,
Virtual reality, or VR, represents one of the most significant industries of the modern age. According to Digi-Capital, the VR market is expected to reach approximately $30 billion by 2020. While the idea of virtual reality has been around for some time now, it's only recently become a realistic option for
Every business is tough. Every industry is super-competitive. So, what can you do about it? Well, the answer is simple… in theory. It’s to stand out from the crowd. It’s to become memorable. In reality, though, achieving that is tough. But product sampling could be the answer. What is product sampling? Product sampling is giving a
It's easy to see why concepts like augmented and virtual reality are becoming increasingly popular in today's world. After all, consumers are constantly looking for new experiences to discover, and new places to explore. Virtual and augmented reality represent the next "big thing" in our technology-obsessed era - making them an
Well, Christmas has been and gone for another year, and it meant a frenzy of spending for most customers. Since any seasonal holiday represents an amazing opportunity for marketers, it's important to know how you can make yourself stand out in time for the big occasion. Fantastic holiday marketing campaigns come in a range
Most brands understand by now that traditional advertising simply doesn't get the same amount of attention as it once did. Now, brands are being forced to think more carefully about creative ways that they can interact with their audience. As shareable content and social media becomes more popular, it seems that
If you've been wondering how to get involved with experiential marketing for this Christmas season, or the next, it could help to look at a brand who's known for pulling of amazing marketing stunts. If there's one company that does experiential marketing and Christmas perfectly - it has to be Coca
As we move closer to the new year, it's fair to say that experience-based marketing is no longer a little-known tactic for cutting edge brands. Experiential marketing is everything. Today, giving your customers an experience that they can enjoy and remember represents an essential aspect of a fully integrated marketing campaign. It's
With the launch of devices like the PS4 VR, Oculus, and even Facebook's exploration into the world of virtual reality, it's fair to say that we're approaching a technological revolution that will change the way we work, live, and play. From opportunities for experiential marketing to innovative applications across the globe,
It's fair to say that digital marketing represents one of the most exciting, and fast-moving industries in the world today. While the rapid change of this particular sector means that new opportunities emerge for success and development on a daily basis, it also means that it's difficult to plan ahead. While it's tough
Imagine being able to show your customers what one of your products would look like sitting on their living room table, or carpet - without actually having to deliver that item to their door. That's what the concept of AR (or augmented reality) is all about for marketers. AR is emerging
For customers who have been wondering what it feels like to explore the new and emerging world of virtual reality, Oculus may be offering the perfect solution. While virtual reality headsets are now becoming a more commonplace factor in everything from gaming to marketing, they still represent an unachievable experience for
EasyJet has designed an immersive theatre experience, thanks to help from Amsterdam Airport and the Netherlands board of Tourism. The latest campaign by the popular airline has been created to deliver the sounds, sights, and delights of Holland to London's doorstep. The experiential stunt is part of the "Why Not" campaign
In recent years, it seems as though retailers have needed to follow the mantra "evolve or die" more carefully than ever before. After all, the majority of today's online shopping activity is quickly turning towards the digital world, leaving very little room for physical stores to thrive in a time that's
Numerous years of research into psychology and human behaviour has found that experiential purchases are generally likely to bring people more happiness than material purchases. This is in part because experiences are often associated with a better understanding of interpersonal connections, personal identities and social behaviour, than purchases that might involve
Growing a new business in today's climate is no simple feat. The overcrowded industries that companies inhabit mean that searching for new ways to establish yourself includes trying a little "out-of-the-box" thinking. While you may know that you have some great services or products, you might also find that not enough
We've said it before, and we'll say it again - experiential marketing is on the rise. Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can
While various brands across the world have begun to invest in pop-up shops as a way of offering exclusive experiences to excited customers, the experiential concept is now becoming increasingly popular amongst internet-based businesses too. After all, these high-interest solutions allow companies without physical locations to create temporary presences through which
When it comes to offering a budget-friendly and effective way of getting involved with experiential marketing, there are few things more successful, or popular today, than virtual reality. VR is emerging as a new way to draw engaged and excited consumers with a desire for action, into a carefully constructed digital
Experiential marketing offers something new and exciting to customers, by allowing them to interact with brands on a more intimate, and unique level. A multi-sensory approach to advertising and branding initiatives - experiential appeals to the modern millennial audience by giving them memorable ways to engage with their favourite brands. There are
To most businesses, the idea of guerrilla marketing can be an exciting, yet sometimes scary one. The premise is pretty easy to understand. Instead of investing all of your money into a traditional method for advertising, or placing a lot of money and time into your current inbound marketing strategy, you
From movie studios to social networks, and huge brands - today everyone seems to be exploring the newest tech available in the world of digital marketing - virtual reality. VR gives most companies the chance to use a personalized and captivating vehicle for storytelling that can deliver immersive entertainment and memorable
Cadbury has a great reputation for fantastic brand storytelling and imaginative marketing - but lately, it's been stepping up its game even further with a series of experiential events and strategies. For example, in the UK, the last week of September is known by students as "Fresher's week", a time to
Numerous research studies have been conducted in an effort to prove the connection that exists between early childhood development, and learning through play. These studies have consistently demonstrated strong links between games and toys that encourage problem-solving and creativity in children, and an ability to excel in cognitive, social, physical, and
