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The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch. The tech company designed the chatbot, which it named "Tay," as an experiment to see how AI programs can get "smarter' after engaging with

Fish is kind of like Marmite – you either love it or hate it. But research carried out by Kantar has revealed that on average, adults in the UK are consuming less than half the recommended amount of fish per week. The government recommendation is two portions a week, but the

PR stunts are the ancient version of the viral video. They’re fun to organise and can generate plenty of attention for your brand, if done well. And best of all, they drive tons of links from authority news sources – which is great for SEO. PR stunts are all about ‘buzz,’ and

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Formula One + a PR stunt = excitement. What happens when it's winter, you're Red Bull and you want to keep your F1 team in folks' minds? Apparently it means hitting the slopes – with an F1 car. As we all know, Formula 1 cars are not designed to function in subzero temperatures on

Even the Oscars embraces product sampling. The Oscars is all about promotion. Nominees dream of walking away with a gold statue and press attention; fashion designers dream of their red carpet creation scoring praise; and dozens of businesses dream of their product finding a home in the Oscar goody bag. Last year, the

To celebrate the international day of love, online antiques marketplace LoveAntiques organised a brilliant PR stunt in Central London, aimed squarely at prospective fiancés and fiancées. The company wrote ten cryptic clues and hid them around the capital’s most romantic statues, as part of a promotional Treasure Hunt, which took place

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