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You want a viral marketing campaign. You've heard that YouTube is amazing for reaching out to new customers. So you set about creating your own marketing video. You’ve put loads of blood, sweat and tears into what you’re sure is going to be one of the best viral video campaigns of
One great alternative marketing strategy is to utilise the power of social media by running a competition on Facebook. A Facebook competition can be a great way of building brand awareness and a buzz around your business. But did you know there are strict guidelines as to how you can run
Social media advertising is a great tactic to supplement your other inbound marketing efforts. After all, the average person clocks more than six hours online every day. Doesn’t it make sense to reach your target audience where they’re spending most of their time? Here are a few reasons why you should consider advertising on
The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch. The tech company designed the chatbot, which it named "Tay," as an experiment to see how AI programs can get "smarter' after engaging with
Let’s start with a question. If you were on the market for a new Hoover, would you rather read a 50 page brochure about it, or test the product for yourself? You can spend months designing the most stunning glossy brochure, but nothing quite beats the feeling of seeing a product
Fish is kind of like Marmite – you either love it or hate it. But research carried out by Kantar has revealed that on average, adults in the UK are consuming less than half the recommended amount of fish per week. The government recommendation is two portions a week, but the
The Champions League anthem has become one of football's most iconic pieces of music. It sends shivers down the spine of players and fans alike, before Europe's finest do battle. To celebrate its official partnership with the UEFA Champions League, Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets
Easter is over for another year, but we didn’t want to let it pass without a mention of Cadbury’s latest PR stunt. Since the beginning of March, visitors to the famous Loch Ness in the Scottish Highlands have been stunned by the appearance of a large, dark shape in the murky
As marketers, we’re all after the same thing: that coveted space at the front of consumers’ minds. If consumers don't connect with your brand, you’ll fail to make it to the shortlist. Today, consumers tend to choose products and services that not only align with their lives, but transform their lives.
Have you seen Reebok's latest interactive ad? Sports shoe brands have long used running challenges to promote their brands. Asics used an interactive outdoor ad to challenge people to race against a digital image of U.S. marathon runner Ryan Hall, and Nike turned London into a giant game board, challenging runners to reach
It may sound like the plot of a low budget horror film, but there have been some strange goings on in Colorado recently. Students have been discovering a series of bizarre symbols, notes and USB drives on the campuses of thee universities. Left by an unknown individual, police responded to the
A change in season is the perfect excuse to kick off a new marketing campaign. To celebrate the impending arrival of spring, and inspire your own seasonal campaigns, we thought we’d share some of our favourite seasonal experiential campaigns. Spring: Mountain Warehouse’s spring lamb window Activations with the cute factor always draw a
PR stunts are the ancient version of the viral video. They’re fun to organise and can generate plenty of attention for your brand, if done well. And best of all, they drive tons of links from authority news sources – which is great for SEO. PR stunts are all about ‘buzz,’ and
Formula One + a PR stunt = excitement. What happens when it's winter, you're Red Bull and you want to keep your F1 team in folks' minds? Apparently it means hitting the slopes – with an F1 car. As we all know, Formula 1 cars are not designed to function in subzero temperatures on
Promotional giveaways are everywhere. They’re in your office, in your home, and in your car. Many things that you see every day and don’t even think about are promotional products. The reason they’re everywhere is that we all love getting something for nothing. And this is precisely why promotional giveaways are such
There’s a revolution taking place in the world of start-up growth, and it goes by the name of growth hacking. The best way to understand growth hacking and what growth hackers do is to first understand what is meant by the term hacker. A hacker is someone who’s more concerned with achieving
It’s not particularly difficult to refuse to hand your money over to charity, but would you find it so easy to ask for it back? That’s the inspiration behind the latest tech-infused experiential charity campaign by International charity WaterAid. The hope is that their ‘Hope Locker’ campaign will encourage more people
Imagine if you had a personal life coach – someone you could turn to for advice whenever you needed it – without the extortionate cost. Well you can, with Karen. Karen is a fictional life coach in a software-driven experiential art piece. Part story, part game, it offers a deliberately unsettling experience
There's a knack to getting social media marketing right. Have you ever wondered why the big three social media networking sites - Facebook, Twitter and LinkedIn all use the colour blue in their logos? Is it a coincidence or clever branding? Actually, they’re following basic principles of colour branding psychology. The psychology of colour as
Katjes has launched the world’s first confectionery 3D printer - and it's going to be great for experiential marketing. If you’ve got a sweet tooth, you’ll be glad to hear that the world’s first 3D sweet printer has become a reality, with the launch of The Magic Candy Factory. After months of research
Even the Oscars embraces product sampling. The Oscars is all about promotion. Nominees dream of walking away with a gold statue and press attention; fashion designers dream of their red carpet creation scoring praise; and dozens of businesses dream of their product finding a home in the Oscar goody bag. Last year, the
To celebrate the international day of love, online antiques marketplace LoveAntiques organised a brilliant PR stunt in Central London, aimed squarely at prospective fiancés and fiancées. The company wrote ten cryptic clues and hid them around the capital’s most romantic statues, as part of a promotional Treasure Hunt, which took place
Did you see Virgin Holidays' luxury tree house PR stunt? The Virgin family of brands, headed up by maverick entrepreneur Richard Branson, are known for doing things their own way, and being open to cool and exciting ideas. Virgin Holidays recently decided to put its marketing budget to good use with a
Guerrilla marketing is incredibly effective. So is promotional marketing. From USB sticks to branded golf clubs, promotional items are an integral part of businesses marketing plans across the globe. Millions are given away each year at trade shows, conferences and meetings, making it a multi-million pound industry. To see why, you only
