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The continual challenge for all businesses is how to market their products or services effectively. What marketing strategies yield the best ROI? How can an idea be creative and cost-effective at the same time? Which plans will help build a brand? Particularly for small businesses, it’s hard to tick all the boxes. However, an
Are you planning on doing any marketing at Christmas? We’ve reached November already, which means one thing: the countdown to Christmas has begun. While December 25th may seem like a long way off, it will be here before you know it. Do you have your festive social media strategy nailed down?
Every brand uses social media, right? Being at the helm of any new business can be extremely demanding. There are many aspects of the business that you need to take care of – marketing being one of them. Social media on its own can suck hours from your day that you just
“Great Scott! There must be a disturbance in the space-time continuum!” If you have no idea what I’m on about, you are either living in a parallel universe, or have somehow escaped all the hype on social media leading up to Wednesday 21st October. What was so significant about that date? It
What makes for a good brand experience exactly? The Nike tick. The golden arches of McDonalds. The Apple symbol. They’re all recognisable brands whose logos can stand on their own. But these brands are much more than their logos: they each promise a particular feeling and brand experience. McDonalds promises quick, consistent food
Are you using guerrilla marketing tactics? As marketers, you want to deliver your content to the highest percentage of your target audience as possible. They’re out there, scattered across the World Wide Web, and you no doubt dedicate a lot of time and resources trying to reach them all. There are
Shopper marketing offers lucrative rewards. Brits spend an average of two and a half hours a week in the supermarket doing the big weekly shop. For marketers, that’s two and a half hours a week of brand exposure and potential conversions, if you are savvy with your shopper marketing. Savvy shopper
Event marketing is really effective… when it's done right. And by creating an experiential event stand, you can make your business really stand out. As every marketer knows, at exhibitions and conferences, you get bombarded with information from every angle. You leave with a spinning head and bagfuls of leaflets and
Have you ever created a product sampling campaign aimed at students? It’s the end of the summer: the holiday tan has faded, the kids have gone back to school, and thousands of teenagers across the country have left home for the first time to begin their adventures at university. The university
Not every PR stunt works. Not even for big brands. McDonald's has crushed the dreams of fast food addicts the world over by rejecting an offer by Burger King to join forces and create a combination of the Big Mac and the Whopper, dubbed the 'McWhopper'. The savvy PR stunt saw
Although social media is now a mainstay of digital marketing, a lot of businesses still think that it’s just about Facebook and Twitter. But there is so much more to it. In fact there are a huge number of social media tools that can help your business in many different ways. Let’s
Have you ever considered product sampling as a marketing campaign? Whether you’re a seasoned entrepreneur or are launching your first business, you might be a little reluctant to give away free samples of your products. After all, there’s no guarantee that it will get you a return on your investment. But
You might use social media for your business, but is it really part of your marketing strategy? No one can deny that social media is insanely useful today. For many brands, it's a central focus of their marketing strategy. Considering that it was once viewed as a passing fad, it is
Numerous studies have shown that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Referral marketing – a subset of word-of-mouth marketing, is a method of promoting products or services to new customers through referrals, usually via word-of-mouth. It's a powerful marketing channel because
Have you ever tried shopper marketing? In today's evolving retail landscape, it is more important than ever to focus on the in-store shopping experience. With low-cost e-tailers like Amazon and eBay becoming the norm, bricks and mortar retailers need to work harder to attract customers. One way to coax customers into your store
Experiential marketing can be used for a lot of different campaigns. In September 2014, The Economist published an article that explored the idea of using insects to feed the ever growing global population, which is projected to reach 11 billion by the end of the century. The article argues that
Every business needs marketing to sell. But we all know that. And that is a broad statement. What if there were a way to build your business, year in and year out, regardless of fluctuations in the economy or the activities of your competitors? Well there is, and it's called word-of-mouth
While the debate rages on over the Underground's pertinence as a public service, Transport for London (TFL) has been attempting to win commuters over with a series of unique PR stunts and live brand experiences. Let’s look at a few of those PR stunts in more detail: TfL and Oxjam Bus Jam
When there's a good PR stunt in London, it usually hits the headlines. Many people believe that breakfast is the most important meal of the day, but few would go as far as this woman (pictured right), who took the concept of ‘eating breakfast on the go’ a little too
A brand experience is when a current or prospective customer encounters you, your business, or the products and services you offer. These encounters can take place in physical stores, on your website, on a leaflet, or via social media. What makes a brand experience bad? Bad brand experiences can be caused by
Experiential marketing is changing and there are now more opportunities to be creative than ever. In today’s fiercely competitive marketplace driven by extreme consumerism, brands are forever struggling to make a recall in the minds of consumers. Luckily, new technologies are making our world more connected and opening up opportunities
Social media. Most businesses do it. But do they do it right? It’s that time of year again. Your company is gearing up for the annual conference. You’re frantically trying to secure sponsors, line up guest speakers and plan networking events. There’s a lot to think about. But while you’re
Great guerrilla marketing is innovative. Every so often, a brand does something that isn’t just unexpected, but game-changing in the world of guerrilla marketing. T-Mobile did it with their T-Mobile dance flash mob; Red Bull did it with their Stratos Jump and IKEA have now done it with the world’s
Want to hear about a new brand experience? You may not have heard of it, but Millennium Mills is one of the last untouched ruins in London. A derelict flour mill on the south side of the Royal Victoria Dock alongside the newly built Britannia village, the Mills are currently undergoing a major renovation. Why are we
