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Are you thinking of using product sampling? Well start by asking yourself a question – what is the ultimate purpose of your business? To make money? To improve people’s lives? To revolutionise a particular market-place? Whatever your business goals, you can get a lot closer to achieving them with product sampling. It’s
Now that the excitement of the general election is over, and we know that David Cameron will have the keys to Downing Street for another five years, we thought we would take a look back at a few of the PR stunts that have marked and blighted the battle for
Have you ever thought about applying guerrilla marketing tactics to your website? With so many businesses investing in online sales and marketing today, it’s easy for smaller brands to get lost in cyber space. But it doesn’t have to be that way. Guerrilla marketing is the ideal way to grab consumers’
Getting your product sample into the hands of sports fans could prove to be super-profitable. Wimbledon; Royal Ascot; the Rugby World Cup: We are a sports-mad nation and these are just a few of the large scale sporting events being held in the UK this year. Between them, they will
Do you ever wonder how best to distribute your product samples? Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online ads. This presents a huge problem for brands that invest heavily
Guerrilla marketing: it’s a term that you must have heard being thrown around the office. Even if you’re not sure what it is, we can guarantee that you’ve seen examples of it in your lifetime. Modelled on the crazy ambush tactics of guerrilla warfare, guerrilla marketing strives to create unexpected and
From beer to bread and cereal, product sampling is often the way that FMCG’s get their products into consumers’ hands. But with new brands and products hitting supermarket shelves al thetie, the constant introduction of new products and brands, consumers are a lot more discerning and you have to work
What do Kelloggs, Walkers and Cadburys have in common? Apart from making our mouths water with their tasty offerings, these high profile brands are all big fans of product sampling. This age-old advertising method is mainly used by brands in the consumer packaged goods industry to introduce new product ranges to
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The Tongue Twister will be able to experience how their sense
Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day? Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising
Car PR stunts rule. Whether it's taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today. Here are five of the wildest car PR stunts that
How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays! As travel companies gear up for the holiday
The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box. The war that guerrilla marketers wage for customers’ attention takes a similar approach, which is why
Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling. And many other brands are following suit. Despite the prevalence of low cost
Maybe you're thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product. The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional
The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns. But with the rise of ecommerce and digital marketing, is experiential marketing still
The Godfather of guerrilla marketing, Conrad Levinson, once said that; "Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination." And this is as true today as it’s ever been. Guerrilla marketing thrives on original thinking and
When done right, guerrilla marketing can really get you noticed at trade shows. Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the other. As you pass by him, he yells, waves and invites you to join
Put simply, product sampling works. Whether you’ve been in business for years or you’re just starting out, handing out free samples of your products can grab the attention of consumers. In this post, we look at six top reasons to consider running a product sampling campaign. 1. To raise awareness: People
PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed. Luckily for you, there’s one sure-fire way to get people talking about your brand:
Polar bears wandering the streets of London and vending machines that dispense pizzas and balloon animals: these are just a couple of the wacky marketing tactics that fall under the umbrella of guerrilla marketing. Despite it being over 30 years old, guerrilla marketing still feels fresh today and is constantly evolving,
Any marketer working in the FMGC market knows the importance of product sampling to elicit customer feedback, but an American retailer has taken the concept to the next level with its new storefront ‘test and try’ emporium in Portland, Oregon, where consumer and producer come together to test the latest
Air France has been using guerrilla marketing to promote new business class cabins. Every passenger hopes to get a free upgrade to business class when flying, but just what do you have to do to get one these days? Thanks to Air France's campaign, now you just have to be
It is the Holy Grail for event marketers everywhere – creating memorable brand experiences that drive engagement and have a long-lasting, positive effect on both consumers and a brand. With the numerous online and offline marketing channels available today, reaching people isn’t the challenge—but connecting with people on a personal
