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"Try before you buy." What could be more enticing? Everybody loves to get something for free. This is product sampling at its best. When you receive a sample of something you're not familiar with, not only is there no financial risk; there's also the anticipation of discovering something you'd like to
Product sampling can really work, but you need the right promotional staff. Let’s face it, we all love getting something for nothing, and most of us can’t resist a free sample of the latest designer perfume or new brand of chocolate; particularly when they are offered to us by friendly and
Grocery multiples are a great way to reach wannabe shoppers who are on a mission to make an immediate purchase. Product sampling in front of grocery stores provides brands with much higher brand visibility and also gives consumers a message free zone to understand what you are offering before they
Monday to Friday, train stations are jam-packed with office workers. The early hours of the morning provide a great time for product sampling. Do it and get product samples into peoples hands and ultimately on their desks. London train and tube stations have a consistent flow of traffic through the key
Most people believe they already know everything about product sampling. Really how hard can be it? Find the location, pick the staff, give out the product - that's it, right? Well, we believe there is more of a science to successful product sampling. For us there are 3 core phases for
'Pump and dump' product sampling. If you work at Hotcow then you love this term - it really comes from the banking/finance world on how they deal with buying and selling stocks on a daily basis - one minute they are pumping money into it and then next they are
Hotcow create nationwide sampling campaigns for all types of brands and their subsequent agencies. We know that how much you will pay for your product sampling campaign will ultimately depend on 2 core things. 1. Which venue or environment do you want to target? For example: shopping centres, train stations, offices, events,
Product sampling is cheap It can be but it all depends on your brand value in the market place. If you are a well-known brand you can get away with low engagement and low cost product sampling. People already know about your product message, you are simply reinforcing and reminding people
Ever tried using video for your experiential marketing? Gone are the days of raiding your mothers makeup bag and trying to recreate her every makeup move; with numerous demo videos available at the click of a button, more and more women are turning to video streaming websites for advice. Knowing just
Today, consumers are bombarded with so much information about products, that discovering a great new brand by chance is a rare thing. Can less branding help with product sampling? This is due to what world renowned sociologist Georg Simmel referred to as ‘sensory overload’. Simmel wrote about an urban scenario of
Picture this. It’s time for your weekly shop at the supermarket. You grab a trolley and put your smartphone, (containing your shopping list), in the docking device attached to the handlebar. Based on your shopping history, you receive alerts with discount vouchers for items that you want. You're directed to the
We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level. One tactic marketers use to achieve this is 'shockvertising' – that deliberately shocks and offends consumers, by violating norms for social values and ideals. When it’s done well, shockvertising can be an
We all remember the first concert we attended; we all feel nostalgic when certain songs come on the radio; and we all have our secret musical guilty pleasures. Now you can incorporate that into your experiential marketing strategy. Music is the catalyst to a number of emotional responses; it has the
From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and viral videos. To round off the year, we’ve assembled a few
In the not-so-distant past, 3D printing sounded like a concept out of a sci-fi fantasy film, but now it’s an undeniable reality. As a printing technique, 3D printing has been around since the 1980s, but until recently, it hasn’t been advanced enough to enthuse the business world. But following pioneering 3D
The 15th of October 2014 was a rainy Wednesday in London, but for commuters walking through the city, it was the perfect chance to witness the launch of a new guerrilla advertising campaign by FIAT. That morning, the car brand introduced a rain-activated guerrilla campaign to promote its new Panda
Burberry has been a trailblazer on social media from the beginning, which eye catching campaigns designed to bring consumers closer to the action. A master of the interactive campaign, Burberry's celebrated fashion shows are watched online around the world by thousands, and the online coverage helps to drive a huge
The marketing industry has been struggling to keep pace with culture for years, but with the advent of real-time marketing, it seems that marketers have found a solution to the problem. What is real-time marketing? A proven guerrilla marketing strategy, real-time marketing (RTM) links into current events that are relevant to an audience,
Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds. This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole and more
If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle. The association between Absolut and art goes back nearly 30 years, during which time, the brand has commissioned around 850 artworks, (some of which have
One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and has no loyalty towards your brand, can be a costly
If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to offer customers a unique, immersive and memorable on-board experience. This is
Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing. At its core, experiential marketing
Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses. It’s a rare small business that has a large marketing budget. Typically, a small business owner
