Burberry has been a trailblazer on social media from the beginning, which eye catching campaigns designed to bring consumers closer to the action. A master of the interactive campaign, Burberry’s celebrated fashion shows are watched online around the world by …
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Marketers know it is vital to engage their consumers but often don’t understand the real capabilities of experiential marketing.
Einstein said if you do the same thing twice and expect a different result it is a sign of madness. So the question is, why are brands not understanding the full capabilities of experiential marketing?
Einstein said if you do the same thing twice and expect a different result it is a sign of madness. So the question is, why are brands not understanding the full capabilities of experiential marketing?