Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
Is your audience still actively engaged with your brand? Is it time to spice up your inbound marketing? Just as some couples fall into a stagnant period after being together for so long, the same can happen with your marketing strategy. If your marketing tactics are no longer giving your brand
‘Tis the season to be jolly, and if you’re in marketing, ‘tis also the season to optimise your creative talent for a standout Christmas campaign. We have scoured the globe (or rather, the internet) for inspiration and have found these gems of Christmas marketing campaigns, that take elements from guerrilla marketing
If you could communicate to customers through a t-shirt, what would you say? Ballantine's took brand engagement to the next level with 'tshirtOS'. The odds are that you haven’t seen anything quite like tshirtOS. Comfortable like a t-shirt, yet dynamic like any inventive gadget, the ‘digital’ t-shirt is the latest example
You may not automatically associate car manufacturing giant Land Rover with book publishing, but in a clever marketing move, they did exactly that to publicise the adventurous character of its product line to the digital community. The brand recently turned their hand to e-publishing with ‘The Vanishing Game’, a new
Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you! The US airline, which prides itself on being non-traditional, has lived up to its reputation by releasing a six hour promotional video - yes that’s six
You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters of viral marketing get up early. There are a few things
If October 31st seemed stranger and spookier than ever before, there's a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential. Over the past five years, Halloween has grown in popularity in the UK, mainly due to the
Katie Price, Cheryl Cole, Kim Kardashian. Whether you love them or hate them, there’s one thing for sure – you know exactly who they are. By utilising the power of PR, many celebrities have managed to cultivate strong personal brand identities and loyal fan-bases. Corporate PR representatives can learn a thing or
Experiential air travel? It may seem like a concept straight out of The Matrix, but a UK aerospace company recently released images of its new windowless plane concept, which could revolutionise air travel entertainment - if the idea takes off. In a vision of what the next generation of commercial aircraft
Video game maker Ubisoft has upped its ‘game’ with the launch of an experiential marketing campaign for their latest shooter game, Far Cry 4. At the beginning of the video game era, games were marketed by word of mouth, television commercials and magazine spots. These days, the video game industry leads the
Dulux created a vibrant, colour-based PR stunt, but why? New research has revealed that a large percentage of Brits view many of the cities in the UK as ‘dull’, with over a third describing them as colourless. It also found that colour has a positive effect on people’s mood and
We have all experienced it. We are sat in our local multiplex waiting for the latest blockbuster to start. The room darkens and minutes later, the real world disappears and for the next 90 minutes or so, we live vicariously through our heroes on the screen. We have an out-of-body
When traditional marketing strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer marketing strategies, to turn the tide and defeat the enemy. However, when your marketing strategy hinges on interruptive, outbound, attention grabbing tactics, if it backfires, it's really hard to brush the bad
Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some 'experiential tourism' in October and November at ‘Sentosa Spooktacular’; an annual Halloween event held on Sentosa Island,
For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try before they buy’. Product sampling is proven not only to
If you’re looking for new, innovative experiential marketing and branding ideas, maybe you should follow in the footsteps of Mercedes, BMW, Mini, Barclays and Disney - they've all taken their brands on tour, in a unique, state-of-the-art exhibition vehicle. The ‘Clear Idea’ Lorry is a transparent vehicle, equipped with on-scene lighting, an HD
By now you’re probably well aware of the term “newsjacking” - you probably see it happening all the time on your Twitter feed. This controversial guerrilla marketing tactic is used by brands to piggyback on the day’s biggest news stories in order to draw attention to their own brand. While on
We have all heard of the tactics employed by estate agents, to help sell a property: baking fresh bread in the oven or brewing a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far beyond a simple house sale. Global brands have become increasingly aware
In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience and Corona introduced its ‘Sunset’ beach festivals. However, the prize for
Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over the last few years, companies have been recognising the benefits
Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels' experiential marketing campaign, you can. The reality is closer than you think. In one of the first premium virtual reality applications outside of
Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games have dominated the media in recent months, and each has thrown up a wealth of sponsorship and experiential marketing opportunities for brands across the world. Coca-Cola, Adidas, McDonalds and Sony are just a few of the companies that
Experiential marketing is becoming an essential ingredient of the marketing mix, principally because experiential events engage with consumers in one of the most effective ways possible – face to face. The efficacy of experiential is unquestionable to brands that have seen its value time and time again, but it is also
There have been many cases where businesses and reputations have been built on the backs of fantastic publicity stunts; think Red Bull’s ‘Stratos Stunt’. However, there have also been instances when PR stunts have backfired, causing embarrassment and damage to a company’s reputation. Here are a few examples of PR stunts
