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We live in a world where we’re bombarded with marketing and advertising messages wherever we go: on billboards, on the radio, on TV, on our mobile phones, you name it. With so much noise, it’s getting harder and harder for businesses to be heard. That’s why some brands are using guerilla
Guerrilla Projection Mapping is an extraordinary experiential marketing and advertising technique that has the potential to reach more eyes than any other form of marketing. It’s fresh, current, wows audiences, creates a buzz and can go viral. So, what is it exactly? In a nutshell, it’s the technique of projecting
Everybody knows about that iconic moment when Marilyn Monroe’s skirt lifted while standing above a subway grating. To promote the new book Marilyn Intimate Exposures in Germany, Edel Books decided to create a guerrilla marketing campaign inspired by Marilyn’s most famous pose. They went about placing an image of Marilyn’s legs and
In the world of guerrilla marketing, there are many different tactics that you can use to promote your brand. Whether you are doing something static like street ads or installation art, or an activity using brand ambassadors, your guerrilla campaign must be unique and relevant to your brand. If you have
Over the last couple of years, we have seen many examples of vending machines used on sampling campaigns. As one of the first brands that started this trend, Coca-Cola is constantly bringing new experiments into their happiness campaign. To spread some love on the recent Valentine’s Day, Coca-Cola found another way
There is a subtle difference between PR stunt and guerrilla marketing. PR Stunts are designed to attract the public’s attention and help build publicity, whilst Guerrilla Marketing is designed to ambush and surprise people when they least expect it, at a more personal and memorable level. These two marketing styles often overlap,
Here at Hotcow we are often asked what makes a campaign turn viral. We say, go guerrilla! How many times you come across a super-clever guerrilla campaign that instantly becomes a viral hit and makes you envy those who created it? While they look like overnight sensations, making a guerrilla campaign
Here at Hotcow we believe that the success of a sampling campaign lies in how well you can reach consumers’ heart strings and grow awareness for your brand. Gone are the days when you could just simply hand out free samples and see an increase in sales. In such a
Sampling is a great way to expose your product to users of a competitive brand, as well as new and existing consumers. These three groups can diversify a brand’s consumer base while encouraging brand loyalty, particularly if the consumer had a positive sampling experience. Brands such as Coca-Cola, Red Bull, P&G
Brands and agencies are constantly getting more creative in their advertising tactics leaving a lot of examples as inspiration for other marketers around the world. Over the years, guerrilla marketing has proven a valuable tactic to catch people off-guard and cause an emotional response. Feelings of happiness, shock, sadness and
At a time when consumers are growing more skeptical to big budget advertising, small-scale stunts are the way to go to interrupt people in their tracks and make them aware of your brand or product. Guerrilla marketing is a widely discussed topic, which was first introduced by Jay Conrad Levinson in
Experiential marketing is on the rise and requires more focus then ever before. It is playing an important role in bringing brand assets to life, creating sharable content and having wider conversations with new and potential customers. Creatively we can turn a print ad into a 3D Hologram and a
In the USA in a small town in Delaware a bunch of school children have created a fantastic example of high impact experiential marketing by building an 11 storey lego tower. According to Guinness Book of World Records it is the tallest structure composed of toy bricks ever assembled. The structure
The success of a viral marketing campaign lies in how authentic, emotive and unique it is. Gone are the days where a simple sales approach would be enough to generate serious word of mouth. In recent years, with the rise in popularity on Social Media, has given power to the consumer
Wow what a year it's been for sampling in 2013. We've seen some really impressive campaigns over the last 12 months. Take the Rentokil Pop Up 'Pestaurant' in London this summer. As well as dishing out tips on how to avoid pest related problems, customers were invited to try an array
The FiLIP Smartwatch is a device designed to help parents contact their kids with ease. The colourful smart locator and phone allows kids the freedom to play, whilst still connecting with those that matter. Using the FiLIP smartphone app, users can customise their device to their own personal requirements. Parents can
2013 was a great year for Hotcow with lots of exciting experiential campaigns, events and fantastic clients to work with. As 2013 ticks away, we are already looking forward to what 2014 will bring. This year, we have witnessed some pretty strong themes emerging in the digital sphere. From big budget
A brand’s customer database is the most valuable asset and understanding how to target them is critical to devising the best approach for your sampling success. When it comes to sampling, good targeting will lead you to immediate sales and long-term ROI. Bad targeting will result in mis-sampling, low reach and
Canadian airline WestJet gave some of their lucky customers a festive dose of Christmas cheer at the Toronto and Hamilton International Airports recently. Creating an interactive 'Santa's Grotto' within the terminal of both airports, passengers were treated to a real Christmas treat. Not only did passengers have the chance to dream
Most companies tend to think that product sampling is just about getting your product into people’s hands. Give it to them and they will come and buy - wrong. Whilst sampling is a great way to get products out there, only handing out free samples will be unlikely to reach
Fruit of the Loom have launched a new very limited line of underwear. If you're familiar with the idea of lucky pants then this creative campaign will be right up your street. The clothing manufacturer wanted to create the worlds luckiest pants by adopting every luck enhancing ritual they could. To create
We love writing about Coca-Cola in Celebrating Creativity, quite simply because they are always, always being creative! So without further ado, we present their latest christmas offering. Not content enough with the iconic christmas Coke truck touring up and down the country and spreading Coca-Cola enthused christmas joy, Coke Zero have
Nike are high up in the stskes for brands that have created cool and creative live experiences over the years. Take for example the launch of their Jordan CP1 as well as the brilliant projection mapping for the Jordan Melo M8. To launch Nikes's Free Flyknit range, back in August, the
There are something's that we just aren't very comfortable about discussing in public. Feminine hygiene is one of those subjects. Marketing examples over the past few years have shown that marketeers need to be smart if they are to communicate the "joy" of "that time of the month" to women,
